Client Gallery with a Branded URL: Why Your Gallery Link Should Match Your Brand

The link you send your client is the first thing they see before they open their gallery. A URL like lumeny.cloud/g/k3f8xp is functional but generic — it signals third-party platform before they've seen a single photo. A URL like galleries.yourname.com/wedding-sarah-tom is branded, professional, and builds trust from the first click. A branded gallery URL is one of the smallest changes with the largest perception impact in professional photography.

How Branded URLs Work in Lumeny

On Lumeny's Pro plan (€19/month), you connect your own domain to your Lumeny account. After a simple DNS configuration (typically a 5-minute process), all your galleries and portfolio pages are served from your domain.

Gallery links become: galleries.yourphotographybusiness.com/client-name Portfolio links become: galleries.yourphotographybusiness.com (or a subdomain of your choice)

You can use any subdomain that fits your brand: gallery.yourname.com, photos.yourname.com, work.yourname.com. The HTTPS certificate is automatically provisioned and managed — no technical overhead on your side after the initial setup.

On the Solo plan (€9/month), galleries are served from the lumeny.cloud domain. The gallery experience is identical — only the URL differs.

Why the Gallery URL Is a Branding Moment

When you send a client their gallery link, you're completing the most anticipated handoff in the entire project. They've been waiting for their photos. The link lands in their inbox and they share it immediately — via text to their partner, via message to their parents, via screenshot to their friend.

In each of those shares, your gallery URL is visible. A branded URL says: this is from a professional. It carries your name into every conversation your clients have about their photos. An unbranded platform URL says: this is from a service.

Think about how you position yourself when pricing. If you charge €1,500 for a shoot, every touchpoint should reinforce that your services are premium. The gallery URL is a touchpoint.

Branded vs Unbranded Gallery URLs

Element	Unbranded (Solo)	Branded (Pro)
Gallery link format	lumeny.cloud/g/...	gallery.yourname.com/...
Portfolio link	lumeny.cloud/u/...	gallery.yourname.com
Client perception	Third-party tool	Your own platform
Name appears in shared links	No	Yes
Monthly cost	€9	€19
Setup required	None	DNS config (~5 min)

Frequently Asked Questions

Can I use my existing domain for Lumeny galleries? Yes. You connect a subdomain of your existing domain (e.g., galleries.yourexistingdomain.com). Your main website continues to work as before — only the gallery subdomain points to Lumeny.

Do I need a separate domain or can I use a subdomain of an existing one? A subdomain of your existing domain works perfectly. You don't need to purchase a new domain.

Does Lumeny handle the SSL/HTTPS certificate? Yes. Lumeny automatically provisions and renews HTTPS certificates for your custom domain. Clients see the secure padlock without any work on your side.

Is a branded URL necessary for a professional gallery? Not strictly necessary — many photographers deliver excellent work with platform-hosted URLs. But if brand consistency matters to you, the custom domain on the Pro plan is the single highest-impact branding upgrade available.

Written by Christian Bauer, founder of Lumeny and photographer with 10+ years of experience.